MG has been ahead of its time since the brand’s inception in the Morris Garages in 1924. Now a new generation can choose a car from this iconic brand. Updated, electrified, recharged and ready for the future.
MG offers a broad line-up of sustainable electric and electrified ‘new energy’ vehicles to European motorists. Produced and designed especially for them; made for their unique desires and wishes.
MG is making electric driving accessible for everyone young at heart, ready to embrace an electric lifestyle.
MG will help you to start your electric life with a well designed, technologically advanced and environmentally conscious driving experience that is functional, safe and affordable.
MG is designed with the European motorist in mind; offering sustainable, smart, functional, and affordable vehicles. They’re developed in MG’s design studios in Shanghai in cooperation with the advanced design studio in London, produced in China, and already available in various European countries.
MG’s parent company is SAIC Motor (Shanghai Automobile Industry Corporation). SAIC Motor is the 7th largest car manufacturer in the world and was the first automobile group in China with annual sales exceeding 7 million units. SAIC Motor’s affiliate automotive companies include Morris Garages (MG), Roewe and Maxus, but also SAIC Volkswagen, SAIC-GM, and others.
Since the 2021/22 season, MG Motor and Olympique Lyonnais have built a strong and dynamic partnership.
What began with a shared vision of performance and ambition has grown into a multi-year collaboration featuring MG’s logo on the team’s jersey sleeves, strong stadium visibility at Groupama Stadium, and a dedicated fleet of MG vehicles for players and staff.
Together, MG and OL aim to go beyond traditional sponsorship—co-creating exclusive content and fan-focused activations to strengthen engagement and bring supporters closer to the action.
MG Motor UK and Arsenal have
announced an exciting multi-year partnership that will see the UK car
manufacturer become the club’s Official Automotive Partner.
Celebrating
its 100th anniversary this year, MG will support Arsenal’s men’s and
women’s teams, and supporters will see their brand showcased at Emirates
Stadium and Meadow Park.
MG and Arsenal will also work together to create engaging content designed to engage the club’s global supporter base.
MG Motor Austria is the official mobility partner of the Austrian Handball Federation (ÖHB).
As a young and innovative brand MG Motor Austria is very pleased to support the Austrian Handball Federation as an official mobility partner. The Austrian Handball Federation vehicle fleet consists of purely electric vehicles and plug-in hybrid models which means the association is able to travel sustainably. Thanks to the existing cooperation the joy is even greater that the ÖHB has achieved a sensational run of success at the men's European Championships in 2024.
Since January 2024, MG Motor Germany has been the official automotive partner of Bayer 04 Leverkusen. UEFA Cup winners in 1988, two-time DFB Cup winners (1993, 2024), and – for the very first time – Bundesliga champions in the 2023/24 season, the “Werkself” is among the most renowned clubs in German football.
Both brands share the ambition to lead in their respective markets with innovative ideas – a true “perfect match.” For the 2025/26 Bundesliga season, MG Motor will continue as a premium partner of the Werkself. As in previous years, MG Motor will be prominently featured on the TV-relevant boards of the BayArena as well as on other high-visibility advertising spaces, including the logo walls in the mixed zone.